I find the Psy phenomenon in the America interesting, not because of what it says about Korea, but what it says about the United States. His exposure to American music’s penchant for social commentary, and the time spent abroad that may have given him a new perspective on his home country, could inform his apparently somewhat critical take on South Korean society.” Maybe not coincidentally, he attended both Boston University and the Berklee College of Music, graduating from the latter. Ultimately, by declaring “Oppa is Gangnam Style,” he turns the lens on Gangnam, getting specific about power and privilege in a country where a single district has long dominated in almost every arena.” Max Fisher credits Psy as unique in K-pop: “Park Jaesang isn’t just unusual because of his age, appearance, and style he writes his own songs and choreographs his own videos, which is unheard of in K-Pop. Sukjong Hong writes: “PSY does something in his video that few other artists, Korean or otherwise, do: He parodies the wealthiest, most powerful neighborhood in South Korea. While some marvel at this popular cultural moment, others seek deeper meaning for Psy’s song in its social critique.
Yang Hyun Suk (the YG of YG Entertainment) sees Psy’s success as an opportunity: “Regarding the love call from the international pop sensation Justin Bieber, the founder of YG responded, ‘ We cannot reveal all the details yet, but an amazing collaboration project is in progress so please look forward to it.’ In addition, the popularity of the song put him in conversation with American music celebrities.
In addition to appearing at Dodger Stadium, Psy appeared on VH1’s Big Morning Buzz Live show to teach the dance to the hosts.
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